Eric Cressey and Mike Reinold have managed $1 billion in shoulders.

Read that again: ONE BILLION dollars!

But that’s not even what this post is about.

Lately it seems as though people want black and white, a line in the sand that says “rehab starts here,” or “the personal trainer/strenth coach can work with someone here.”

I hate to burst their bubble, but it doesn’t work that way.

Trainers and coaches know more about rehab and “corrective exercise” than ever before.  And the PT’s that I know and work with are always sharpening their skills when it comes to the training process.

That’s why when Eric Cressey and Mike Reinold (the Head Athletic Trainer of the Boston Red Sox, in case you were wondering) collaborated on their Optimal Shoulder Performance DVD series, I knew it would be fantastic.

Because it’s not black and white.  There isn’t a clearly marked line in the sand.  Training should be a seamless, flowing process, regardless of where you’re starting out at.

This product proves that smart training is smart training, whether you’re a physical therapist, strength coach, or just an avid fitness enthusiast who wants to get healthy and feel great.

This 4-DVD set covers the following:

–  How Eric and Mike assess shoulders.

–  How to train someone with a shoulder injury.

–  The science and research behind their exercise selections.

–  Corrective exercise techniques for dealing with shoulder injuries.

–  Resistance training strategies and techniques.

–  Plus a whole bunch more!

Quite simply, Eric and Mike are two of my go-to guys when it comes to shoulder health.

And as it turns out, their DVD series is on sale through Monday for the introductory price of $97! That’s why I’m not only sending out an e-mail to my list, but I’m posting a blog on a Saturday morning as well.

This is a fantastic product at a fantastic price.  Be sure to pick it up ASAP so you can get it for the discounted rate – your shoulders (or those of your clients/athletes) will definitely reap the benefits!

Click Here to Order the Optimal Shoulder Peformance DVD series

Stay strong

MR

PS – Even if you don’t get this at the introductory rate, it’s still a fantastic product and well worth full price.  These guys know their stuff – and I know this is going to be a staple in my DVD collection for many years to come.