Mark Fisher is the co-founder of Mark Fisher Fitness, one of the most eccentric and successful fitness gyms of the fitness industry. In 2015, the MFF was recognized as one of Inc. 500’s fastest growing companies in America as well as one of the Top 20 Gyms in America by Men’s Health.
In addition to leading one of the most unique fitness gyms in the world, Mark is also the co-founder of Business for Unicorns, a coaching and consulting company helping business owners become exceptional entrepreneurs.
Mark joins me to discuss how he created Mark Fisher Fitness and how it has evolved since its inception. He describes how he came up with the use of unicorns and ninjas for branding and how it helped propel his business upward.
He also discusses why he stopped acting to pursue a career in fitness, and describes the kind of coach he has become. He also explains why he believes there’s no such thing as the best coach for everyone, the biggest mistakes he has seen trainers and fitness entrepreneurs make throughout his coaching career, and what “creating the city you want to live in” means to him.
When you have a business, it’s an opportunity to create the city you want to live in. – Mark Fisher
This week on The Physical Preparation Podcast:
- Mark’s career before he founded Mark Fisher Fitness.
- How he got started in the fitness industry.
- Why he transitioned from acting to working in fitness and what his business looks like today.
- How their business evolved to fit the needs of their clients in the last seven years.
- The reason behind the funny characters they use for their branding.
- Common mistakes trainers make from a business point of view.
- The biggest mistake he’s made and the lesson he learned from it.
- Why he’s interested in speaking at seminars and the topics he likes to talk about.
- What we can expect from Mark Fisher in the near future.
Mark Fisher’s Life & Training Advice for Fitness Coaches:
- Being the best trainer is not synonymous to being the best coach a person will ever meet.
- You can’t ever stop marketing. That’s one of the worst mistakes a business owner can make.
- Accept everyone as they are and always come from a place of service to provide clients with the experience they expect.
- The second you appeal to everybody you appeal to nobody.
Resources Mentioned:
- Profit First by Mike Michalowicz
- Simple Numbers by Greg Crabtree
- Team of Rivals by Doris Goodwin
Connect with Mark:
Make 2019 Your Best Year Yet!
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RTS Online Coaching Platform:
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Annual Training Group Program:
My Annual Training Group Program is more than just a training program!
In this program, we’ll focus on the four phases of physical training, which include:
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To sign up for the Annual Training Group Program, visit: RobertsonTrainingSystems.com/Annual
Let’s make 2019 your best fitness year yet!
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