When I interviewed Joe Kenn for my podcast a couple of weeks ago, we had a great discussion about developing information products such as DVD’s.
He had been told that due to YouTube and other video sites, that DVD’s were no longer a viable option. After all, why would you create a product when you could get the information for me?
While I understood his viewpoint, here’s the issue at hand.
While everybody is busy Crushing It and posting 1000’s of random exercise videos on YouTube, they aren’t talking about concepts that make most trainers and coaches successful.
Those two concepts? Coaching and Progression.
Coaching is knowing what to look for. What information does looking at a client or athlete from the front tell us? Or the side view? Or the back? How do they differ, and what role does each have in telling us how our client moves?
As we look at each view, it gives us feedback about our clients. It tells us how they like to move, how they don’t like to move, and gives us clues as to how to fix them up.
Beyond knowing what to look for, the next step is being able to fix it. Do you have the correct cues? Or can you use your hands to put your clients in the right position, to make sure they’re moving safely and effectively?
Another key component that is rarely discussed is the idea of progression. First and foremost, are you starting your client or athlete with an exercise that is challenging, yet suitable for them?
After all, a 400-pound fat loss client is going to be trained much differently from a 200 pound, NCAA Division-1 running back, right?
How do you choose the right exercise?
How do you progress them from that point forward?
These are all issues with YouTube. Sure, it’s great to have a channel and post video clips of yourself to help benefit your clients and athletes.
But things like proper coaching and progressions? That’s where a DVD comes into play. And that’s exactly what I created The Single-Leg Solution.
To show coaches and trainers the things I look for from the front, side and back to determine how my clients are moving.
To show them the exact cues I use to improve their performance.
And finally, I show them the exact progressions I use to consistently challenge my clients and athletes.
It’s not rocket science, but that’s also why I believe this is a powerful product. If you’re using single-leg training in your programming (or that of your clients/athletes), this tool could be an invaluable resource for years to come.
Stay strong
MR
PS – This product is on sale for this week only! Get the Single-Leg Solution for the introductory price of $77 now before the price goes up to the standard retail price of $97 next week!