Fitness Business Blueprint Archives - Robertson Training Systems

Physical Preparation with Bill Hartman

on October 30, 2015 | by Mike Robertson

I’m almost ashamed of the fact that Bill Hartman and I have been good friends for 10 years, we run a business together, AND I’ve recorded almost 60 podcasts over the years yet never had him on as a guest. But quite simply, Bill is not only one of the smartest guys I’ve ever met, […]

Fitness Business Blueprint for $1???

on December 6, 2011 | by Mike Robertson

Quick post today, specifically geared towards fitness business owners (or those of you who WANT to open your own fitness business). Pat Rigsby, Eric Cressey and myself created the Fitness Business Blueprint to help YOU become a more successful entrepreneur. To not only get more out of your business, but as a result, your life […]

Fitness Business Basics – The Plunge

on August 12, 2011 | by Mike Robertson

At some point in time, it has to happen. The time where the pain of not owning your own fitness facility is greater than the fear, doubt or stress of owning it. For me, this happened in 2008.

Fitness Business Basics – Selling

on August 11, 2011 | by Mike Robertson

There’s a very simple rule when it comes to opening a gym or fitness facility that I’m not sure people 100% grasp. It’s quite simple, really: If you don’t sell contracts, you won’t be in business very long. Period. Now I know what some of you are thinking – “Duh, Mike, I know that!” But […]

Fitness Business Basics – My Biggest Mistake

on August 10, 2011 | by Mike Robertson

In yesterday’s blog, I discussed how great people are the foundation to a great fitness business. Today, I want to tell you about the single biggest mistake I’ve made as a business owner. When Bill and I opened IFAST, we had that “Field of Dreams” approach to business – if you build it, they will […]

Fitness Business Basics – The Team

on August 9, 2011 | by Mike Robertson

Want to know a really simple way to determine where you stand with people? It’s quite simple, actually – MOVE. The next time you move, whether it’s to a new apartment, a new house, or even your business office, I want you to stop in the middle and take a quick look around at who […]