As you probably already know, on Tuesday I launched my Bulletproof Knees and Back Seminar DVD’s.
And thus far, the response has been overwhelming!
Over the past 30 or so hours I’ve gotten a ton of e-mails from people who want more information about the DVD’s, so I wanted to answer them here. This way if you’re interested in picking up a copy, you can do that before the price goes up Friday at midnight!
So without any further ado, let’s answer your 4 most pressing questions!
Yo Mike! I love your stuff, and I read your blog daily. But how can you charge $197 for a set of DVD’s?
First off, thanks for the kind words! It’s always cool to know I’m influencing people Now to answer your question…
I’m sure you see the $197 price tag and think that’s expensive. But there are two ways you can look at this:
1 – If you attended the seminar in person, you easily could’ve shelled out $1,000-$1,500 bucks when you factor in flights/travel, lodging, food, conference registration, etc. In fact, some of the better seminars I’ve attended in the past 2-3 years have charged me close to $1,000 just to walk in the door!
So if you compare it to the price of actually attending the seminar in person, this is a steal.
2 – Think about it like this: This seminar covers everything I know about knees and backs. All of my best information that I’ve pulled together from the last 11 years of my life. But let’s say you still think $197 is too much – you’d rather just come see me in person at IFAST.
The IFAST assessment alone is $150. That doesn’t include any programming or coaching, just the assessment.
If you wanted 13 hours of one-on-one training, at my current hourly rate of $99/hour, that’s just shy of $1,300.
And if you wanted to call me up on the phone, my consulting rate is $200/hour, so you’d basically get me for 45 minutes.
That’s why this seminar is such a great deal – you’re getting everything I know in a tightly wrapped package for $197.
In all honesty, I think the value here is ridiculous. And if you have any doubts, just read some of the testimonials from people who actually attended the seminar.
How is this product different from the Bulletproof Knees manual? If I bought the manual, do I really need this?
An old analogy comes to mind here:
Give a man a fish, feed him for a day.
But teach a man to fish, and you feed him for a lifetime.
The Bulletproof Knees manual is geared towards the end-user; someone that simply wants to be told “do-this, do-that” and your knees will feel better.
The Bulletproof Knees and Back DVD series teaches you how to fish. This DVD series is not only more comprehensive (logging in at over 13 hours), but it expands on all the concepts in the manual.
We cover more anatomy, more assessments, how to design your own programs using knee-friendly methods and principles, and how to execute your exercises to reduce knee dysfunction.
To summarize, the BPK manual is very specific and direct, geared towards the end-user.
This DVD series is geared towards the trainer, coach or fitness enthusiast who wants everything I know with regards to knees and lower backs.
And this actually leads directly into our second question…
I’m not a trainer or coach. Is this just for trainers or will fitness enthusiasts benefit from it as well?
This has probably been the most frequently asked question of them all, and I can’t believe I haven’t addressed it yet!
If you want the short answer, it’s simple: ABSOLUTELY!
This product is geared towards trainers or coaches, simply because they will use these tools and concepts every single-day, and it will not only improve their competence, but their bottom line as well.
Does that mean the average fitness enthusiast, or someone who reads my blog daily, won’t benefit?
I designed this seminar in such a way that everyone can learn from it. We start with the foundation (the functional anatomy) to get people up to speed. After the anatomy is discussed, we show how understanding that anatomy aids you in the assessment and program design process.
And finally, all of us can improve our movement quality and exercise technique. I spent a ton of time on the floor coaching and cuing people on everyday exercises like squats, deadlifts, lunges, core training, etc., to make sure people had a firm grasp on what they needed to improve upon.
In fact, one of the things I’m always shocked by is how many people attend my seminars who aren’t trainers or coaches! They are just fitness enthusiasts who enjoy training and want to get better.
Quite simply if you are into fitness and want to learn more, this product is a perfect fit for you.
What if I don’t have knee or back pain – will this product benefit me?
I think some people assume that just because they don’t have pain, they won’t benefit from this product.
In all honesty, they couldn’t be more wrong!
There are two ways to look at this:
1 – Do you really want to wait until you have pain to address it?
2 – Do you assume that just because you don’t have pain (yet) that your movement is perfect?
Think about it this way – pain is end game. Once you’re there, your primary goal is to get out of it.
That’s not a fun way to live life, especially if you enjoy training!
This DVD series goes way beyond pain – this is about maximizing performance and improving your movement quality.
After all, at the end of the day, rather than just focusing on staying out of pain, aren’t most of us more interested in improving performance?!?!?!
Good movement is good movement. If you’re not in pain but want to move better, lose more body fat, or get stronger and perform better on the field, I would think this is the ideal time to do so.
I can’t reiterate this enough – this is my entire training philosophy packed into 6-DVD’s. If you enjoy the blog, my articles, etc., you’re going to love this DVD series.
So hopefully that answers your questions, but I’m sure there’s bound to be more. If that’s the case, here’s what I want you to do:
If you have more questions you’d like to have answered, throw them in the “Comments” section at the end of this post and I’ll do my best to answer every single question you guys have before the sale price ends tomorrow at midnight.
I’ll be looking forward to your questions below!
All the best