If you’re a child of the 80s, you all remember this famous call to action:

“Sweep the Leg Johnny!”

In sales, blogging, whatever, you’re supposed to have a call to action as well.  I’m supposed to tell you to purchase a product, follow a link, tell me how great I am, etc.  After all (even though I forget it some times!), I am actually running a business.

The problem is this – I must’ve skipped selling 101.  I’m not into high pressure sales, gimmicks, or spamming the hell out of people to get new subscribers on my list.

In that regard, I’m decidedly old-school – I feel that if I consistently develop great content, people will naturally want to purchase my products, attend my seminars, or support me in general.  Even if it’s not always monetary in nature, I feel like I have some of the most loyal, supportive customers in the fitness industry.

And at the risk of sounding cheesy, on a much larger scale, I know this is what I’m meant to do:  To help other coaches and trainers improve their skills, and therefore the outcomes with their clients.

I’m here to help my clients and the people I work to achieve their ultimate fitness or performance related goals.

In essence, I’m here as a servant – to help others achieve their goals.

So here is my call to arms – if I’ve helped you in any way, shape or form…

…if I’ve helped you with one of my blogs, articles, Podcasts or newsletters…

…or if you simply believe in what I’m doing, then tell someone else about me!

Author Malcolm Gladwell would call this the Tipping Point – the time when one small change or trend absolutely takes the world by storm.  This could absolutely happen if you (yes you, the one reading this right now!) simply told one person about myself or my site.

The absolute best way to do this is to have them sign up for my newsletter; the form is at the top of every page.  This way they’ll consistently know about newsletters, Podcasts, and even sales and promotions that I offer.

Not interested in the newsletter?  Sign up to receive blog updates via RSS feeds on my Main Page.

Have them Friend Me on Facebook.

Have them Follow Me on Twitter.

Or even better yet, just send them a link to an article or post that I’ve written that you feel will help them achieve their goals.  Because if I can help them (like I’ve hopefully helped you), then they’ll want to do it on their own.

No selling required.

Stay strong

BTW – Just in case you thought this post was all about me, I have a fantastic Podcast I posted yesterday with Eric Cressey.  You can find it HERE.

MR