Joey Burton on the Life and Times of an NBA Skill Development Coach

Basketball Skill Development Coach Joey Burton saw at a very young age what bad coaching looked like.

As a high school player, Joey felt frustrated over his coaches’ blatant display of politicizing and favoritism.

Though this experience discouraged him from playing in high school, Joey remained passionate about basketball and eventually played in college.

Being a collegiate basketball athlete opened Joey’s eyes to what high-end basketball looked like, and encouraged him to eventually become a coach.

Whether it was in the collegiate or private setting, Joey has set himself apart from others due to this attention to detail, as well as helping athletes improve their ability to shoot the basketball.

So today, Joey joins me to discuss skills development in basketball.

He highlights why it’s important to not just care for your athletes, but also to let them know you care about their development.

He explains the value of demonstrating success in the early stages of coaching to improve buy-in.

And he also reveals the leading factors that determine great basketball players from good ones, and underscores the power of building athletes’ mental focus and character throughout a program.


Players don’t care how much you know until they know how much you care about getting them better. – Joey Burton


This week on the Physical Preparation Podcast:

  • What led Joey to the world of basketball skill development
  • His philosophy on shooting effectively
  • Joey’s evaluation process for NBA clients
  • His tips and tricks on building trust and rapport, and getting clients to buy-in a program
  • The critical role of demonstrating success in the buy-in process
  • Why it’s important to balance rehearsed shooting reps, along with live, game actions as well
  • The reason players need to be able to demonstrate their skills under stress and fatigue
  • Why Joey emphasizes building athletes mental strength and character over the long-term
  • Getting an athlete to listen to your advice and the importance of giving them the room to ask questions
  • The role of humility in coaching athletes
  • Teaching basketball players to shoot more effectively
  • What separates great shooters from decent ones
  • The cornerstones of shooting a basketball and the dynamics of balance and drift
  • How parents can support their children’s interest in basketball
  • How rushing children’s development process in basketball can impact performance later in life


Connect with Joey:


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