Ron McKeefery on Creating Community, Culture and Success

The best rewards of working in the world of physical preparation and strength and conditioning aren’t always financial, but that doesn’t mean you can’t build monetary stability while doing what you love as a strength coach.

Ron McKeefery, Assistant Athletics Director for Fresno State University, exemplifies how that’s possible. In fact, Ron—who is recognized internationally as a leader in sports development—is on his way to becoming the “million-dollar” strength coach.

Twice named as the Collegiate Strength & Conditioning Coach of the Year, Ron authored the Amazon best-seller, CEO Strength Coach, to help other strength and conditioning coaches become successful entrepreneurs in their careers.

Ron joins me to discuss how young strength and conditioning coaches can set themselves up for success.

He explains why becoming a great strength coach means becoming a great technician, manager, and entrepreneur.

He highlights the role of community and culture and describes how he strove to cultivate them at Fresno State at the height of COVID-19.

Ron also underscores the difference between being “credentialed” and being “qualified” and explains how delivering value is key to setting yourself apart in strength and conditioning.


In the coaching world, you have to create some form of stability through multiple sources of revenue, develop skill sets, and cultivate a community to be able to pivot quickly. – Ron McKeefery


This week on the Physical Preparation Podcast:

  • Opening a gym in the middle of the worst recession and how the world of physical preparation can toughen you up
  • Ron’s background and what led him back to the world of collegiate strength and conditioning
  • Challenges Ron faced during the onset of COVID-19 and how he evolved through it to maintain operations at Fresno State
  • The difficulty of remote training and how Ron adapted his athletes at Fresno State to the new normal
  • The power of building a community of athletes and sports professionals amidst a challenging time
  • The characteristics that make a CEO strength coach
  • The difference between knowledge and experience and how strength coaches can make their resumes stand out
  • The different types of leaders and why it can be hard to find good coaching assistants
  • Ron’s advice for new coaches who want to be successful working in collegiate athletics
  • The power of habits and why coaches should try to create content every day
  • What it takes to become a “million-dollar” CEO strength coach


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