One of the questions I always hear from trainers who are working their way through the ranks is this:

Mike – how do I make more money training clients?

The issue here is simple: They’re asking the wrong question!When I first got into the industry almost 11 years ago, I definitely wasn’t thrilled to learn that most trainers make between $20k and $30k per year.

But in all honesty, I saw that as a minor obstacle – after all, that was the average – and I definitely had no dreams or aspirations of being average.

Instead, I knew that this was what I wanted to do – I wanted to work with and help people achieve their goals.

And if I could do that, I was pretty sure I could make more than $20 or $30k per year.

So the question we should be asking is this: How do I get so good at what I do that people pay me more than average?

Or a better question may be this: What am I really, really friggin’ good at?

If you’re a fat loss trainer, do you absolutely kill it with your fat loss clients? Do they lose more fat on average training with you than Johnny Big Gunz, the other trainer in your gym?

If you train athletes, do your athletes consistently get better? Not only in their tests, but on the field, where it really counts?

If you work with dysfunctional clients that need more remedial exercises, do you get them moving and feeling better? Are they better off after having worked with you?

At the end of the day, you need to have a niche; something that you are well known for and where you absolutely kill it.

Eric Cressey is known for training baseball players.

Joe DeFranco is world-reknowned for his NFL combine prep.

Alwyn Cosgrove and the Results Fitness team get consistent and reliable results when it comes to fat loss.

It really doesn’t matter that you want to make more money – you need to be so good at what you do that clients not only talk, but rave about you to their friends.

Training and coaching clients is a people-first industry. On the surface, it’s not just about making money, or netting more clients.

But when you focus on getting those people kick-ass results, all those things fall into place.

The question you have to ask yourself is, what am I known for?

And if you’re not known for something yet, what will you be known for?

Once you answer that question and start to act on it, you’ll immediately answer the first question.

All the best

MR

BTW – if you’re interested in becoming the go-to trainer in your area with regards to getting clients healthy and moving well, you’ll definitely want to pick-up a copy of my Bulletproof Knees and Back seminar, which will go on sale next Tuesday!