When you’re starting out you might have a vision of what the “ideal business” looks like, but understand that over time all businesses evolve to become YOUR business.

Here are just a few of the topics that we cover:

• How did we create and organize our business structure to optimize client interaction?
• Where did we make mistakes with membership options?
• How did we assure client culture was optimized and efficient to increase client retention?
• How do we incentivize our employees?
• How do you get word of mouth marketing?
• Should you give away services to attract clients?
• How does cash-based physical therapy differ from insurance-based physical therapy?

We cover a ton of ground in this show, and we truly hope you enjoy it!

All the best,
Mike and Bill

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