IFAST Podcast #4 – Building YOUR Business with Incentives and Word of Mouth Marketing

When you’re starting out you might have a vision of what the “ideal business” looks like, but understand that over time all businesses evolve to become YOUR business.

Here are just a few of the topics that we cover:

  • How did we create and organize our business structure to optimize client interaction?
  • Where did we make mistakes with membership options?
  • How did we assure client culture was optimized and efficient to increase client retention?
  • How do we incentivize our employees?
  • How do you get word of mouth marketing?
  • Should you give away services to attract clients?
  • How does cash-based physical therapy differ from insurance-based physical therapy?

We cover a ton of ground in this show, and we truly hope you enjoy it!

All the best,
Mike and Bill

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