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IFAST Podcast #6 – Why We Train ALL Of Our Clients Like Athletes

When you get started training clients and athletes, it may sound cool to train “exclusively” elite athletes. But at the end of the day, few (if any) facilities make the majority of their revenue training high-level athletes! Instead, the general population is where most fitness facilities pay their bills. The athletes are cool, but the […]

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IFAST Podcast #5 – How We Train Professional Athletes at IFAST

Many young strength coaches and entrepreneurs dream of training pro athletes. And while this can be an awesome space to work in, it leads to a lot of questions: How do you get started training pros? What factors play a role in your success? How does training a pro differ from a young athlete? Or […]

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IFAST Podcast #4 – Building YOUR Business with Incentives and Word of Mouth Marketing

When you’re starting out you might have a vision of what the “ideal business” looks like, but understand that over time all businesses evolve to become YOUR business. Here are just a few of the topics that we cover: How did we create and organize our business structure to optimize client interaction? Where did we […]

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Addressing Customer Concerns

A few days ago, I was checking out iTunes, looking for new podcasts that I may want to subscribe to.  As I was wading through the fitness and nutrition section, I saw that mine had entered the Top 50!  Needless to say, I was pretty excited. I decided to see how everything looked on my […]

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