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Podcasts

IFAST Podcast #15 – The Journey of a Massage Therapist (with Jenny Owens)

We FINALLY have our first guest! Jenny Owens is a massage therapist and the owner of the Gingko Tree in Carmel, Indiana. Jenny is not only one of our most trusted resources within our professional network, but an amazing human being to boot. Here’s a brief overview of our show with Jenny: How Jenny’s uncle […]

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IFAST Podcast #14 – Considerations for Successfully Training Senior Clients

When you first start training in your 20’s or 30’s, it’s easy to assume that everyone you train is just like you. You know – young, healthy, fit, no previous injury history, etc. That’s why when you get your first “older” client, it can be quite a shock! In today’s episode, we break down what […]

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IFAST Podcast #13 – What To Do When You Don’t Feel Like Working Out

We’ve all had “one of those days.” The day where you just don’t have your mojo, and the last thing you want to do is work out. But whether that’s due to an illness, fatigue, or just lack of motivation, this episode will help you figure out what to do when you don’t feel like […]

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IFAST Podcast #12 – Beyond the Workout: The OTHER 23 Hours

When it comes to trainers and coaches, we love to talk about “working out.” But in so many cases, it’s not the 3-hours per week they spend in the gym that’s screwing people up… …instead, it’s the 165 hours per week they spend OUTSIDE it that’s really holding up their progress! So in this episode […]

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IFAST Podcast #11 – Helping Clients Understand Their Needs (vs. What They THINK They Need)

When it comes to training clients and athletes, one of the biggest issues you can run into is meeting their needs. After all, everyone is coming to you to get a result – but what if what they THINK they need, is differently from what they ACTUALLY need? In this episode, Bill and I talk […]

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IFAST Podcast #10 – The Importance of Building Relationships and Client Rapport

As trainers and coaches, we love to get caught up in the X’s and O’s of training. What exercise is best? What set-rep scheme should I be using? But at the end of the day, arguably the most important aspect of coaching is forging strong relationships and bonds with your clients, athletes, and patients. In […]

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IFAST Podcast #9 – The Evolution of Exercise Selection and Programming

As trainers and coaches, it’s only natural that you evolve over the years. And one area where this can be really obvious is with regards to exercise selection! In this show, Bill and I cover our humble beginnings as strength athletes, how that impacted our programming, and how things have evolved over our careers. Here’s […]

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IFAST Podcast #8 – The What, Why and How of Staff Development

After talking about continuing education in our last episode, we wanted to circle the wagons and talk about staff development this week. Staff education may not be the sexiest topic in the world, but it can absolutely separate the good teams, businesses and cultures from the rest. In this show, Bill and I talk about: […]

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IFAST Podcast #7 – The Evolution of Continuing Education

Continuing education is a critical piece of any professional’s growth. But where do you START with con ed? And how that process evolve over the years? In this episode of the IFAST podcast, Bill and I talk about: Our initial forays into continuing education, The role of seminars – including the best type of seminars for […]

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IFAST Podcast #6 – Why We Train ALL Of Our Clients Like Athletes

When you get started training clients and athletes, it may sound cool to train “exclusively” elite athletes. But at the end of the day, few (if any) facilities make the majority of their revenue training high-level athletes! Instead, the general population is where most fitness facilities pay their bills. The athletes are cool, but the […]

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IFAST Podcast #5 – How We Train Professional Athletes at IFAST

Many young strength coaches and entrepreneurs dream of training pro athletes. And while this can be an awesome space to work in, it leads to a lot of questions: How do you get started training pros? What factors play a role in your success? How does training a pro differ from a young athlete? Or […]

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IFAST Podcast #4 – Building YOUR Business with Incentives and Word of Mouth Marketing

When you’re starting out you might have a vision of what the “ideal business” looks like, but understand that over time all businesses evolve to become YOUR business. Here are just a few of the topics that we cover: How did we create and organize our business structure to optimize client interaction? Where did we […]

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Addressing Customer Concerns

A few days ago, I was checking out iTunes, looking for new podcasts that I may want to subscribe to.  As I was wading through the fitness and nutrition section, I saw that mine had entered the Top 50!  Needless to say, I was pretty excited. I decided to see how everything looked on my […]

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