Sam Pogue on Resilience in the Fitness Industry

Performance Coach and Brand Strategy Consultant Sam Pogue knows what it takes to be resilient in a time of uncertainty. After his stint as Director of Strategic Partnerships and Senior Coach for Onnit, Sam moved to Colorado to work for TrueCoach as Vice President of Brand.

Amidst the global pandemic, Sam was laid off following the organization’s acquisition by TSG. But Sam did not fret. Instead, he saw it as an opportunity.

Sam became an entrepreneur and designed the Be Less Un-fit program, a practical fitness program designed for everyday adults. He also co-founded The Choice Point, a gamified mindfulness app to support behavior change.

Despite his inherent determination and perseverance, Sam adheres to a key lesson he learned throughout the ebb and flow of his career: that a person can only meet success in the fitness industry through the support of others.

Sam joins me today to discuss what it takes to be resilient in the fitness industry, especially in the time of COVID-19. He shares his background and describes his transition from Onnit to TrueCoach.

Sam explains the ups and downs of being an entrepreneur and reveals the question people should ask themselves before they embark on a business idea. He elaborates on what mechanical advantage is and underscores the importance of communication skills in coaching.

Sam also highlights the power of simplicity and shares his advice for young coaches on success.


Learning to ask questions opens the door for people to get better information and puts them in a position to grow because no one gets through this industry by themselves. – Sam Pogue


It may not feel like you’re getting big breaks right away, but if you add value to another person, you will later be in a better position. – Sam Pogue


This week on the Physical Preparation Podcast:

  • Catching up with Sam and why he decided to transition from Onnit to TrueCoach
  • How Sam responded to getting laid off from TrueCoach
  • What people should ask themselves before they jump into entrepreneurship
  • Why you should base decisions purely for the long run and not solely for the money
  • The importance of understanding the principles behind workouts and exercises
  • The difficulty young coaches face while working in a world filled with social media
  • Sam’s steps towards body transformation
  • Simplicity as the highest form of sophistication and the power of asking the right questions
  • The pros and cons of being an entrepreneur


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