Joe Kenn on 32 Years of Continued Success in Physical Preparation

What does it take to have a long, stable career in the world of sports and physical preparation?

And how do you make yourself stand out in a competitive industry where everyone is welcome to enter?

Veteran Strength & Conditioning Coach Joe Kenn, whose career spans more than 30 years, is a well of wisdom when it comes to having an enduring career in the sports and fitness industry.

Whatever he has worked on – whether it’s 20-plus years in a Division I setting or the last nine years coaching the Carolina Panthers – Joe has created success.

It’s no wonder he’s been named Strength and Conditioning Coach of the Year by the NSCA at both the collegiate and professional levels!

So, what’s the secret to Joe’s success?

Joe joins me today to share the values and principles that helped sustain his career as a strength & conditioning coach for over 30 years.

He explains how mentoring young coaches changes as you progress in your own career, and highlights the role of self-analysis in coaching.

He also emphasizes how having principles can guide the creation of a program and underscores the importance of staying true to yourself and your values in the world of physical preparation.


Your strength & conditioning journey is going to be based on the situations you’re in and your willingness to look into the mirror. – Joe Kenn


This week on the Physical Preparation Podcast:

  • How strength & conditioning coaches choose their destiny
  • What makes coaching in the private sector different
  • The role of self-evaluation in a strength & conditioning coach’s journey
  • The importance of understanding the basics of training
  • The source of Joe’s continued success throughout the years
  • The emergence of new fitness “genres” and how they drove coaches into different directions
  • The “absorb, modify, and apply” principle
  • The meaning of pre-activity preparation and the difference between working out and training
  • The role of principles in creating fitness programs
  • What it means to “peel back the layers of the onion” and the dangers of regurgitating information
  • Joe’s neck program, 7-tier system, and how the latter has evolved
  • How coaching in the NFL has made Joe a better coach
  • Bridging the gap between training and athleticism


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