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Business Posts

Fitness Business Basics – My Biggest Mistake

In yesterday’s blog, I discussed how great people are the foundation to a great fitness business. Today, I want to tell you about the single biggest mistake I’ve made as a business owner. When Bill and I opened IFAST, we had that “Field of Dreams” approach to business – if you build it, they will […]

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Fitness Business Basics – The Team

Want to know a really simple way to determine where you stand with people? It’s quite simple, actually – MOVE. The next time you move, whether it’s to a new apartment, a new house, or even your business office, I want you to stop in the middle and take a quick look around at who […]

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Have you registered yet?

NOTE: If nothing else, skip to the end of this post to find out why it’s so incredibly TIME SENSITIVE! It’s funny, but every year I go to seminars like Perform Better, the IYCA Summit, or Bootcamp Bootcamp, and I see the exact same people. Sure, there are a few new faces each and every […]

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5 Life Lessons from a New Dad

Yesterday was pretty special for me, as it was my first official Father’s Day. I’ve played a lot of different roles in my life – husband, son, employee, employer, friend, etc., but I’ve got to admit, being a dad to Kendall has been by far the most challenging, for a lot of different reasons. And […]

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How to Make More Money Training Clients

One of the questions I always hear from trainers who are working their way through the ranks is this: Mike – how do I make more money training clients? The issue here is simple: They’re asking the wrong question!

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My Manifesto and Personal Mission Statement

This past weekend in Louisville, I attended a mastermind meeting with a group of outstanding fitness professionals. I sometimes struggle to open up at these events, but this time, I decided to open up a bit more than usual and discuss something that’s really important to me. At the risk of sounding hokey, I’ve been […]

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Are You a Hero?

We’re veering off the beaten path a bit today, but I think you’ll enjoy the ride! I still remember meeting Nate Green back in 2006. The guy had taken out a loan of some sort to fly across the country and hang out at the T-Nation DC Test Fest. I remember thinking at the time, […]

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May 28th, 2010

Robertson Training Systems Newsletter 6.09 5 Keys to Becoming a Fitness Authority So, you want to become an authority figure in strength and conditioning, personal training, or both, eh? One of the questions I get from interns and seminar attendees alike is, “How do I get to the next level?” It’s interesting, because I see […]

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Fitness Info Products and Internet Marketing

This industry frustrates me some times. Today, I’m going to talk about a very polarizing topic – fitness info products, and the marketing of fitness info products. You see, over the past 2-3 months, I’ve watched numerous “launches” of fitness info products come and go. Far too often, it’s the same thing: –  Create an […]

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Opening a Fitness Facility

Below is a Q&A response that I wanted to post up.  Hopefully it will help those of you out who are hoping to open your own gym/fitness facility someday! Hi Mike, I really enjoy reading your level headed and erudite advice on your newsletter, Fitcast, Mens Health, etc. I am an aspiring entrepreneur, not unlike […]

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Crush It versus the Four Hour Workweek

For today’s blog, we’re going to look at how two books at opposite ends of the spectrum can help you achieve your goals. Today, I want to discuss two of the most influential books I’ve read recently – Gary Vaynerchuk’s Crush It and Tim Ferriss’ 4-Hour Workweek. If you’ve read both of these books, you […]

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A Tip for the Trainers

I’m always amused by people who tells others how to make more money. So by giving you money, you’re going to tell me how to make more money? It’s intriguing, at the very least. And that’s not to say there aren’t some great examples out there.  I think Pat Rigsby is one of the most […]

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Breaking Into The Industry

Originally Posted at www.figureathlete.com Hi, my name is Mike, and I’m an addict. I’m absolutely addicted to learning more about the human body and helping people achieve their goals. If I wasn’t, why would I spend 13 or 14 hours on any given day training people? So you think you want to get into the […]

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