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Business Posts

Q&A: Be Like Mike….Robertson???

Mike, I’m a 22-year old up-and-coming trainer, and I’ve followed your stuff for the past year. Basically, I’d love to be where you’re at in the next year or two – own my own gym, write for money, etc. Got any tips or tricks that can help me out? I got this e-mail a while […]

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4 Parallels Between Wealthy People and Elite Athletes

In my life, I’ve been incredibly blessed to work with a wide variety of clients and athletes. Looking back, I’ve literally worked with every end of the spectrum – from some of the most beat-up and beat-down rehab clients you can imagine, all the way up to elite athletes from virtually every major sport. One […]

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How to Do LESS in 2012 (But Enjoy Yourself MORE!)

It’s the New Year, and everyone and their mother has a New Year’s resolution that they’ve probably already broken. In fact, I wrote about this pretty extensively last week in my 2012 To-Do List post. BUT, here’s the thing with New Year’s resolutions – they almost always focus on adding things to our plate. Starting […]

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Fitness Business Blueprint for $1???

Quick post today, specifically geared towards fitness business owners (or those of you who WANT to open your own fitness business). Pat Rigsby, Eric Cressey and myself created the Fitness Business Blueprint to help YOU become a more successful entrepreneur. To not only get more out of your business, but as a result, your life […]

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Interview with Joe Dowdell

Today we’ve got a fantastic interview with my good friend Joe Dowdell. Rather than drone on and on, let’s get right into it! Joe, thanks a ton for coming on here today. Could you start by telling us a little bit about yourself? Well, I live in New York City {Best city in the world […]

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Counting Reps to Counting Revenue

Let me tell you a little story from 2007…. In 2007, Robertson Training Systems was booming. It seemed as though Eric, Bill and myself could do no wrong with the information-products we released, and we were definitely riding the wave. I was doing 1-on-1, in-home personal training, and while I had awesome clients, the hours […]

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Fitness Business Basics – The Plunge

At some point in time, it has to happen. The time where the pain of not owning your own fitness facility is greater than the fear, doubt or stress of owning it. For me, this happened in 2008.

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Fitness Business Basics – Selling

There’s a very simple rule when it comes to opening a gym or fitness facility that I’m not sure people 100% grasp. It’s quite simple, really: If you don’t sell contracts, you won’t be in business very long. Period. Now I know what some of you are thinking – “Duh, Mike, I know that!” But […]

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Fitness Business Basics – My Biggest Mistake

In yesterday’s blog, I discussed how great people are the foundation to a great fitness business. Today, I want to tell you about the single biggest mistake I’ve made as a business owner. When Bill and I opened IFAST, we had that “Field of Dreams” approach to business – if you build it, they will […]

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Fitness Business Basics – The Team

Want to know a really simple way to determine where you stand with people? It’s quite simple, actually – MOVE. The next time you move, whether it’s to a new apartment, a new house, or even your business office, I want you to stop in the middle and take a quick look around at who […]

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Have you registered yet?

NOTE: If nothing else, skip to the end of this post to find out why it’s so incredibly TIME SENSITIVE! It’s funny, but every year I go to seminars like Perform Better, the IYCA Summit, or Bootcamp Bootcamp, and I see the exact same people. Sure, there are a few new faces each and every […]

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5 Life Lessons from a New Dad

Yesterday was pretty special for me, as it was my first official Father’s Day. I’ve played a lot of different roles in my life – husband, son, employee, employer, friend, etc., but I’ve got to admit, being a dad to Kendall has been by far the most challenging, for a lot of different reasons. And […]

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How to Make More Money Training Clients

One of the questions I always hear from trainers who are working their way through the ranks is this: Mike – how do I make more money training clients? The issue here is simple: They’re asking the wrong question!

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My Manifesto and Personal Mission Statement

This past weekend in Louisville, I attended a mastermind meeting with a group of outstanding fitness professionals. I sometimes struggle to open up at these events, but this time, I decided to open up a bit more than usual and discuss something that’s really important to me. At the risk of sounding hokey, I’ve been […]

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Are You a Hero?

We’re veering off the beaten path a bit today, but I think you’ll enjoy the ride! I still remember meeting Nate Green back in 2006. The guy had taken out a loan of some sort to fly across the country and hang out at the T-Nation DC Test Fest. I remember thinking at the time, […]

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